THE BUSINESS SUMMARY
STATE OF ART
STATE OF ART DESIGNS IS A FULL SERVICE BRANDING AND STRATEGIC DESIGN AGENCY OFFERING A RANGE OF CREATIVE SOLUTIONS TO HELP YOUR BRAND STAND-OUT
PROJECT OVERVIEW
Experience strategy & concepting of the ecosystem of the brand
UI/UX Design and development
OWNERSHIP OF THE BRAND/BUSINESS
THE ARTISTS VIEW ON THE PROJECT
Communicating how to motivate. inspire. create. through design on different canvases.
“Art is a form of communication. Alongside words, actions, and vibrational energy. The combination of the mentioned can aid to creating an association. The trick is to utilize each individually to tell the exact same story.
The premise of my approach to art is to encompass the experience you have during brand interactions. Challenged to communicate what a design agency should be.
I constructed the vision behind the creator through the identity design. Communicating the brand further through the website. leading to the establishment of the story and the services offered for small businesses.
THE IDENTITY
Typography
Outfit is a modern geometric sans serif designed for digital-first use—clean, rounded, and highly legible, with a friendly but professional tone.
Pyschology
Some of us view the world as needing greater compassion and love—a place where people are more empathetic, cared for, and supportive of each other. This behavioral mindset is a result of our deep desire to feel protected, supported, and appreciated by the ones we love in life. The feeling of pure appreciation and love is a part of the optimistic nurturance mindstate.
Targeting the sub-conscious
Optimistic NUTURANCE
COLOR THEORY
the palette communicates dignity + strength + warmth—as long as it’s handled with softness and accessibility in mind.
KNOW THE EMOTIONS
SCROLL ME ͢
Typography
Outfit is a modern geometric sans serif designed for digital-first use—clean, rounded, and highly legible, with a friendly but professional tone. Its wide range of weights makes it great for building a full system (headlines, UI, body copy), and it tends to feel contemporary, minimal, and “tech/lifestyle” rather than traditional or formal.
Pyschology
Targeting the sub-conscious
Optimistic AUTONOMY
In today’s world where choices can feel overly restrictive,
gaining the freedom to experience life on your terms is
highly desired. As we gain life experiences, an underlying
desire builds to have the freedom to express our
personal style and preferences in the products, services,
and experiences we buy. The satisfaction we feel when we
are able to have this freedom is the basis of the optimistic
autonomy mindstate.
Color Theory
Know the emotions
the palette communicates dignity + strength + luxury —as long as it’s handled with softness and accessibility in mind.
A website is like your business's digital superhero cape—it’s what makes you stand out, fly high, and save the day for your customers! Without it, you’re just another face in the crowd, but with it, you’re the star of the show. it’s your digital headquarters, your online handshake, and your ticket to success. Don’t let your business be invisible in the digital world—put on that superhero cape and let your website do the talking
Branding is your business translating its inner truth into outward signals—how you dress (design), how you speak (voice), how you behave (experience), and what you consistently deliver (reputation). It’s the deliberate expression that makes people feel something specific about you in seconds, and then proves that feeling over time through every touchpoint.
THE BRAND'S STORY AND ITS DEVELOPMENT
“The combination of business and marketing strategies that ultimately gain logical subconscious and emotional actions towards associations”
State Of Art was a strategic design and branding agency in Connecticut.
Motivating others to make a positive mark on their community. Inspiring others to reach their peak potential. And Creating the next State Of Art design that will be sure to stand out. While specializing in branding and corporate design; we excel in web design, clothing design, and print design. Created right during my senior year of high school, freelancing.
THE WEBSITE
Designing the packaging
that arrives to the doorstep to compliment the art in which is within the box.
From Japan, London, to Tokyo. We combined the cities around the world that exemplified the motivation and creation. Signifying the relation back to art, culture, and arcitecture on the individual peices.
CLOTHING BRAND | BLACK & WHITE SERIES SPOTLIGHT
THE BLACK AND WHITE CLOTHING SERIES
Engaging consumers in art. From the packaging to the fine thread on the shirt; focusing on every detail. Executing our goals to establish a product not known for the design but for the experience. MIC this is a simple, eye-catching, and inspirational piece; Brings awareness to help others stand by our motto in three simple words. The second design consists of our NYC theme and installs culture, design, and art in a simple piece that relates back to the city which motivates, inspires, and believes in a creative mind.
CLOTHING BRAND | COMMUNITY SERIES SPOTLIGHT
THE Community CLOTHING SERIES
My way of giving back to the community that supported me. During a pandemic that lost lives and impacted the economic situation of traditional arts funding.
By staying home we protect the frontline and first responders that work tireless days protecting us and those at risk. Including yourself.
By sharing your #STATEOFCOMMUNITY it helps keep positivity within not only your community but others. Share your 5-15 second video on what community is/means to you in one word or a few.
