AUNTY BERRYS
aunty berry loves you goes far beyond the product.
My relationship with Aunty Berry's was introduced early on in my launching bprouder. One of the first strategy clients, who utilized the research and principles to create an identity from the ground up.
Positioning this brand for long term growth.
Derived from the intention of creating greater access to both Western and Eastern medicine
PROJECT OVERVIEW
Experience strategy & concepting of the ecosystem of the brand
Typography
Giulia is a refined, high-contrast serif typeface known for its elegant curves, sharp details, and fashion-forward feel—so it often reads as premium, editorial, and sophisticated.
Pyschology
Some of us view the world as needing greater compassion and love—a place where people are more empathetic, cared for, and supportive of each other. This behavioral mindset is a result of our deep desire to feel protected, supported, and appreciated by the ones we love in life. The feeling of pure appreciation and love is a part of the optimistic nurturance mindstate.
Targeting the sub-conscious
Optimistic NUTURANCE
COLOR THEORY
Creating a system that will attract the target audience. The dark green represents the apothecary and is complemented by the light green which represents nature.
Alongside the earth tones of tan and the clean modern simplicity of white. Utilizing complimentary colors (Sage green and tan).
KNOW THE EMOTIONS
SCROLL ME ͢
Typography
Giulia is a refined, high-contrast serif typeface known for its elegant curves, sharp details, and fashion-forward feel—so it often reads as premium, editorial, and sophisticated.
Pyschology
Targeting the sub-conscious
Optimistic NUTURANCE
Some of us view the world as needing greater compassion and love—a place where people are more empathetic, cared for, and supportive of each other. This behavioral mindset is a result of our deep desire to feel protected, supported, and appreciated by the ones we love in life. The feeling of pure appreciation and love is a part of the optimistic nurturance mindstate.
Color Theory
Know the emotions
Creating a system that will attract the target audience. The dark green represents the apothecary and is complemented by the light green which represents nature.
Alongside the earth tones of tan and the clean modern simplicity of white. Utilizing complimentary colors (Sage green and tan) for alternative uses, Aunty Berry’s uses these within their design guidelines
A website is like your business's digital superhero cape—it’s what makes you stand out, fly high, and save the day for your customers! Without it, you’re just another face in the crowd, but with it, you’re the star of the show. it’s your digital headquarters, your online handshake, and your ticket to success. Don’t let your business be invisible in the digital world—put on that superhero cape and let your website do the talking
Branding is your business translating its inner truth into outward signals—how you dress (design), how you speak (voice), how you behave (experience), and what you consistently deliver (reputation). It’s the deliberate expression that makes people feel something specific about you in seconds, and then proves that feeling over time through every touchpoint.
“The combination of business and marketing strategies that ultimately gain logical subconscious and emotional actions towards associations”
Derived from the intention of creating greater access to both Western and Eastern medicine
“Art is a form of communication. Alongside words, actions, and vibrational energy. The combination of the mentioned can aid to creating an association. The trick is to utilize each individually to tell the exact same story.
Taking art in the broad sense to amplify the importance of bridging the gap between Western and Eastern apothecary practices. We know that your wellness goals seem unattainable and that the presence of both Western and Eastern medicine seems overwhelming. That’s why we created Aunty Berry’s. We focus on your overall wellness and health goals. With our expertise in massage therapy and Chinese herbalism. We will accomplish goals together through the use of products and services.