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THE BUSINESS SUMMARY
SPLATTERED
Communicating how to motivate. inspire. create. through design on different canvases.

Seeing a defect or something out of the ordinary is to be associated with a negative connotation. If you spill something on an article of clothing then it leads to an association that it was made of accident and devalues the product. My misfortune of lavishing the paint in a direction that was unknown, caused the above to be the case. By splattering the rest of the pair, it created something new in its misfortune, then was there ever really a mistake to have been made? Or was the entirety purposeful to make the value higher?
MANIPULATING THE NON-INTENTION

THE ARTISTS VIEW ON THE PROJECT

strategy & concepting of PRINT
OWNERSHIP OF THE BRAND/BUSINESS
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