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BOSTON

15:22:55

42.3555° N, 71.0565° W

STEVENBECHARD

Firefly Create a wellness illustration combining tap water, vacation retreat, and nutritio

bela vida

WWW.

Menu of specialty drinks and smoothies
Nutrition, healthier water, and high-vibration retreats
Vibrant illustration of water glass, oranges, scenic view

CREATING AN OMNICHANNEL EXPERIENCE AROUND THE CONSUMER.

Visit live site

Live your beautiful life through BRANDING

Salad with tomatoes, cheese, bacon, eggs, chicken, avocado

My relationship with bela vida has grown over the years, allowing me the oppurtunity to complete the above projects you've seen on this page.

From myself being a client of bela vida to growing our relationship, I positioned my expertise in branding, to grow thier business. 

Natural products on wooden shelves with colorful wall art
Typography

Dejanire Headline Bold brings a confident, premium feel that grabs attention for headlines and key brand moments. Helvetica balances it with clean, modern readability for body text and supporting details, creating a strong hierarchy and an easy-to-follow design.

Pyschology

Bela Vida means beautiful life in Portuguese (a tribute to heritage). All the growth it serves us has to lead us to our journey. Path. Lane. Of creating our most beautiful life. Not us all getting in the same lane and being the same person. But all of us finding, loving and honor ourselves. For exactly who we are.

Targeting the sub-conscious
Optimistic empowerment
COLOR THEORY

Bela Vida means beautiful life in Portuguese (a tribute to heritage). There is a story behind the Lilac (Portuguese national plant). I utilized this significance to complement, colors theories take on moodiness and spirituality. Inflicting a strong emotion towards energy and feeling. 

KNOW THE EMOTIONS
Four women meditating in a vibrant setting
SCROLL ME ͢
Store display with products on shelves and a colorful mural

Typography

Dejanire Headline Bold brings a confident, premium feel that grabs attention for headlines and key brand moments. Helvetica balances it with clean, modern readability for body text and supporting details, creating a strong hierarchy and an easy-to-follow design.

Pyschology

Targeting the sub-conscious

Optimistic empowerment

Bela Vida means beautiful life in Portuguese (a tribute to heritage). All the growth it serves us has to lead us to our journey. Path. Lane. Of creating our most beautiful life. Not us all getting in the same lane and being the same person. But all of us finding, loving and honor ourselves. For exactly who we are.

Color Theory

Know the emotions

Bela Vida means beautiful life in Portuguese (a tribute to heritage). There is a story behind the Lilac (Portuguese national plant). I utilized this significance to complement, colors theories take on moodiness and spirituality. Inflicting a strong emotion towards energy and feeling. 

Four women meditating on yoga mats in a vibrant setting
Purple emblem with triple spiral
Green plant top view
Bela Vida Aqua Stand-alone

“The combination of business and marketing strategies that ultimately gain logical subconscious and emotional                    actions towards associations”

A website is like your business's digital superhero cape—it’s what makes you stand out, fly high, and save the day for your customers! Without it, you’re just another face in the crowd, but with it, you’re the star of the show. it’s your digital headquarters, your online handshake, and your ticket to success. Don’t let your business be invisible in the digital world—put on that superhero cape and let your website do the talking
A website is like your business's digital superhero cape—it’s what makes you stand out, fly high, and save the day for your customers! Without it, you’re just another face in the crowd, but with it, you’re the star of the show. it’s your digital headquarters, your online handshake, and your ticket to success. Don’t let your business be invisible in the digital world—put on that superhero cape and let your website do the talking
Stylized purple symbol
Green leafy plant, top view
Bela Vida Aqua Stand-alone

Indulge your cravings. 
Shop our makers.
Experience a retreat.
Drink purified water.

PROJECT OVERVIEW

UI/UX Design, Full Stack Development, Content Strategy/Copyrighting, art direction & Visual system

Experience strategy & concepting of the ecosystem of the brand

Communicating a beautiful life through building a lifestyle association.

Plant with tag: 'gratitude grounds me to the present moment'

“Art is a form of communication.  Alongside words, actions, and vibrational energy. The combination of the mentioned can aid to creating an association. The trick is to utilize each individually to tell the exact same story.

The premise of my approach within art revolves around encompassing the experience you receive during brand interaction. Challenged to communicate a high vibrational mission and story through a symbol. I took the depth that was already within Bela Vida in relation to meaning and impact they have on individuals and their community. Each individual component within Bela Vida tells the story of you living your beautiful life.”

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