THE BUSINESS SUMMARY
BPROUDER
A brand management app made for you to develop, understand, and maintain your business
Information, research, strategy, and e-commerce specific to your brand and business. All within finger's reach 24/7.
THE ARTISTS VIEW ON THE PROJECT
PROJECT OVERVIEW
Experience strategy & concepting of the ecosystem of the brand
UI/UX Design and development
OWNERSHIP OF THE BRAND/BUSINESS
Eliminating worry and inspiring a sense of pride to
Brand Prouder.
Be Prouder.
“Art is a form of communication. Alongside words, actions, and vibrational energy. The combination of the mentioned can aid to creating an association. The trick is to utilize each individually to tell the exact same story.
The premise of my approach to art is to encompass the experience you have during brand interactions. Challenged to communicate what a design agency should be.
BPROUDER challeneges traditional marketing and branding agencies by supplying businesses the control they need to build thier business.
Branding will be the future of business.
THE IDENTITY
Typography
a sophisticated sans-serif typeface designed by Zuzana Licko and released through the legendary Emigre foundry in 2009
Pyschology
Some of us view the world as needing greater compassion and love—a place where people are more empathetic, cared for, and supportive of each other. This behavioral mindset is a result of our deep desire to feel protected, supported, and appreciated by the ones we love in life. The feeling of pure appreciation and love is a part of the optimistic nurturance mindstate.
Targeting the sub-conscious
Optimistic NUTURANCE
COLOR THEORY
the palette communicates dignity + strength + warmth—as long as it’s handled with softness and accessibility in mind.
KNOW THE EMOTIONS
SCROLL ME ͢
SCROLL ME ->
Typography
a sophisticated sans-serif typeface designed by Zuzana Licko and released through the legendary Emigre foundry in 2009
It is a complete reimagining of traditional proportions through a modern, clean lens.
Pyschology
Targeting the sub-conscious
Optimistic AUTONOMY
In today’s world where choices can feel overly restrictive,
gaining the freedom to experience life on your terms is
highly desired. As we gain life experiences, an underlying
desire builds to have the freedom to express our
personal style and preferences in the products, services,
and experiences we buy. The satisfaction we feel when we
are able to have this freedom is the basis of the optimistic
autonomy mindstate.
Color Theory
Know the emotions
the palette communicates dignity + strength + luxury —as long as it’s handled with softness and accessibility in mind.
A website is like your business's digital superhero cape—it’s what makes you stand out, fly high, and save the day for your customers! Without it, you’re just another face in the crowd, but with it, you’re the star of the show. it’s your digital headquarters, your online handshake, and your ticket to success. Don’t let your business be invisible in the digital world—put on that superhero cape and let your website do the talking
Branding is your business translating its inner truth into outward signals—how you dress (design), how you speak (voice), how you behave (experience), and what you consistently deliver (reputation). It’s the deliberate expression that makes people feel something specific about you in seconds, and then proves that feeling over time through every touchpoint.
THE BRAND'S STORY AND ITS DEVELOPMENT
“The combination of business and marketing strategies that ultimately gain logical subconscious and emotional actions towards associations”
We're defining branding for the future.
There is a lack of confidence or a true definition of Branding within both the Marketing and Design industries. Alongside limited accessibility. Many small business owners or start-ups feel overwhelmed by branding, so more often than not, they choose to ignore the fact that branding is the ultimate recipe for success.
THE WEBSITE
